Meraki Beauty and Co

Meraki Beauty & Co is a modern beauty and aesthetics studio offering a curated range of advanced skin, body, and beauty treatments designed to nourish every aspect of their clients. With a focus on results-driven care and elevated self-care experiences, the brand sought a visual identity that felt premium, calming, and empowering.

Project Description
Meraki Beauty & Co engaged Elan Creative Co to create a refined brand identity that captured the essence of the brand - intentional, soulful, and elevated beauty. The objective was to develop a cohesive visual language that reflected the studio’s high-end treatments while creating an emotional connection with clients from their first touchpoint.

Solution Provided:
I delivered a considered brand identity and print collateral suite tailored to the beauty and aesthetics industry, balancing sophistication with warmth. The scope included:

• A strategic brand direction rooted in Meraki Beauty & Co’s values of self-care, confidence, and holistic beauty.

• A custom logo suite designed to feel timeless, elegant, and aligned with the premium aesthetics space.

• A soft yet elevated visual identity, incorporating refined typography and a calming, modern colour palette.

• Printed brand materials (such as vouchers) designed to enhance the in-studio experience and reinforce brand consistency across client touchpoints.

Results / Outcome:
Meraki Beauty & Co now has a cohesive and elevated brand identity that reflects the quality of their treatments and the care they provide. The new branding strengthens client trust, enhances brand recognition, and positions the studio confidently within the premium beauty and aesthetics market.

Kind Words:
"Working with Elan Creative Co was such an amazing experience. Holly completely understood the vision I had for my brand and brought it to life in the most beautiful way. The branding captured the essence of Meraki Beauty & Co perfectly, I constantly receive compliments on how polished and cohesive everything looks. I couldn’t recommend her enough!"
- Mel, Meraki Beauty and Co